Time to re-think the customer experience.
What we have realized after 40 years’ experience in the business is that when it comes to product packaging, what’s on the outside can be just as important as what’s on the inside. Persson, putting customer experience first with our 100 % premium handle SoftGrip!
What we have realized after 40 years’ experience in the business is that when it comes to product packaging, what’s on the outside can be just as important as what’s on the inside. Persson, putting customer experience first with our 100 % premium handle SoftGrip!
From plastic to
paper handles
Persson is leading the packaging industry transition from plastic to paper handles. The paper handles are better for the environment, comfy to grip and upgrade the customer experience. Combining ease of application and shopper convenience drives sales and an improved bottom line.
Why Persson?
You’ll find Persson paper handles on products all over the world. Choosing our innovative handles for your packaging will certainly:
- Increase sales
- Be better for the environment
- Enhance the overall customer experience
Make your product stand out
- High quality, contemporary and durable paper handles
- Handle applicator for the packaging industry
Free handle sample
No need to try and imagine how wonderful our high-quality paper handles look when you can request a free sample. Enter your contact details below and we will ship a sample right to your door.
Would you like to be contacted instead? Request a call back
Latest news
Fachpack 2022 is finally here
Fachpack, the European trade fair for packaging, processing, and technology has finally arrived. We took the opportunity to ask Andreas Carlson, Director of Global Sales, a few questions. Read more
Seeing is believing – product innovation
Handles that upgrade the consumer experience - have your samples arrive in style with our sample box. Read more
FACHPACK 2022 – “Transition in Packaging”
Persson Innovation is exhibiting and attending Fachpack this year - the European trade fair for packaging, processing, and technology. Read more
The time is right for that soft summer feeling!
Leave those winter blues far behind now and dive into some of pop’s truest pleasures - kick back, relax and enjoy our “softest” playlist yet. Read more
It’s time to re-think packaging. Think SoftGrip!
Persson wants its passion for handles to make a big difference to customer experience. Keep ahead of the competition with the SoftGrip ergonomic design. Product innovation helps CPGs for example to win shelf space, boost customer satisfaction and capture sales growth. It’s time to re-think packaging. Think SoftGrip! Read more
Newly appointed team to grow sales and awareness of the Persson brand in South Korea
Re-think packaging. Think paper. We are happy to announce our new expansion into South Korea, a market that looks very promising, where we will accelerate our efforts to grow, starting with two new regional appointments. Read more
Persson Innovation appoints Matthew Cassano as Key Account Manager, North America
Matthew Cassano joins Persson Innovation as Key Account Manager North America and will take care of our largest US customers, making sure their needs are met and that their accounts are serviced properly. Read more
Meet Matthew Cassano – new Key Account Manager, North America region
Matthew Cassano recently started working at Persson Innovation as the Key Account Manager for the North America region. We sat down with Matthew and asked him a few questions to get to know him better. Read more
Persson Innovation sponsors local cheerleading team
Persson Innovation's strong commitment to its local community takes various forms. Now Persson Innovation is stepping in as a sponsor of the Cheerleading team Wildfire, which is part of Cheer Unlimited, the local cheerleading club in Örebro, Sweden. Read more
Looking back at 2021 and ahead to 2022 a new normal
With so many changes happening in the world we wanted to take a moment to assess what the impact has been from such a tumultuous year on our industry, customers, and the packaging supply chain. We set ourselves a few questions internally to start thinking about what we experienced in 2021 and what the future holds for us in 2022. Read more
Persson Innovation appoints John Lee as Sales Manager, North America
Persson Innovation appoints John Lee as Sales Manager, North America Read more
Meet John Lee – new Sales Manager for the North America region
John Lee started working at Persson Innovation on October 2021, as the Sales Manager for the North America region. We sat down with John and asked him a few questions to get to know him better. Read more
The sweet taste of Summer!
Even though it is snowy and cold outside, we are thinking of sunshine and blue skies because we are enjoying the spoils of the Persson honeybees and their hard work over the summer. Read more
Storskogen new owner of Persson Innovation
Storskogen has as of October 11th acquired Persson Innovation. The company will be part of Storskogen´s business area Industry and the Products segment, for which Fredrik Bergegård is responsible. Read more
Join the paper packaging generation
Sustainable packaging moves up the agenda for FMCG (Fast-Moving Consumer Goods) companies and retailers acting on packaging waste and the focus of customers on demanding more sutainable options. Read more
Busy as a bee at Persson.
We will keep you up to date with our honey bees and our work in terms of sustainability as we continue to focus on the environment. Read more
No time to waste, driving change in the packaging supply chain.
Consumer pressure has gained momentum, as sustainable packaging moves up the agenda for FMCG (Fast-Moving Consumer Goods) companies and retailers to act on packaging waste. Read more
Making a buzz at Persson
Re-think packaging. Think sustainability and how Persson is welcoming 80,000 new employees (honey bees). Read more
Making sense of paper packaging.
Re-think packaging. Think sustainability and Paper pops! End customers today are looking for a choice that includes sustainable product packaging, and that's why we think it’s a great time to re-think packaging. Read more
Re-think packaging. Think sustainability. And why paper pops!
Thinking sustainable packaging doesn’t have to be varying shades of dullness. It can be a world full of fun, color and inspiration. That’s what customers today are looking for, and why we think it’s about time to re-think packaging. Read more
How e-commerce companies can differentiate customer experience through packaging.
The pace of change for consumer behavior globally has recently seen a massive shift in how they buy and their consumption habits. A change that companies in the booming e-commerce marketplace have had to quickly adapt to, rethinking product, packaging and customer strategies. Read more
Persson Innovation is exhibiting and attending trade shows throughout 2021.
Persson Innovation is exhibiting and attending a number of trade shows throughout the USA and Europe in 2021. Read more
What did we learn about CPG and packaging in 2020?
The dramatic events of 2020 have reshaped the buying behavior of consumers, forever changed as a consequence of the COVID-19 pandemic. As a result CPG companies have had to appraise their product and packaging strategies to meet these changes. Read more
Working from home contributes to strong sales performance
During the summer, Persson Innovation saw an increase in the sales of handles due to an upswing in the consumption of household goods. The large sales increase was due to strong demand in the markets for detergents and pet products. Read more
Virtual participation at the 2020 PETFOOD Forum tradeshow
Persson Innovation, Inc was scheduled to attend the 2020 PETFOOD Forum tradeshow in Kansas City, MO. We will be participating virtualy amid COVID-19 concerns. Read more
We will not be exhibiting at the 2020 PACK EXPO
We are saddeded that we will not be exhibiting at the 2020 PACK EXPO Show in Chicago due to the national pandemic. Read more