Time to re-think the customer experience.

Andreas Carlson, CEO of Persson Innovation and Dennis D’mello, Director of Global Sales at Persson Innovation came together to share their thoughts about what happened in 2024 and creating a roadmap for Persson’s success in 2025 in this article. Read more

Nestled in the Swedish town of Kumla, just outside Örebro, lies the heart of our company, where we blend a global vision with deep local roots. At Persson Innovation, we are pioneers in sustainable packaging, producing recyclable paper handles designed to replace plastic. While our products reach customers across continents, we remain proudly anchored in our hometown. Read more

At Persson Innovation, our Research and Development team is focused on advancing sustainable packaging materials and testing methods that mirror the rigorous environments some of our products must endure. This “Re-think LAB”-case required testing our packaging handles under tropical conditions, withstanding up to 90% humidity at 40°C, to guarantee durability and functionality in real-world applications. Read more

Our handle applicator is designed for seamless integration into your existing folder-gluer line without disrupting production. As a key component of our global handle solution, the Persson Handle Applicator integrates effortlessly into your existing folder-gluer without affecting other equipment. Read more

We are excited to introduce Dennis D’mello as our new Director of Global Sales at Persson Innovation. His role involves leading a dynamic sales team, keeping a close eye on market trends and competition, and identifying new business opportunities. To help you get to know Dennis better, we’ve asked him a few questions. Read more

FachPack 2024 is just around the corner, and we at Persson Innovation are thrilled to be part of this European trade fair dedicated to packaging, processing, and technology. As we prepare to exhibit at this year's event, we're excited to announce a special opportunity for attendees: the chance to meet our newly appointed Director of Global Sales, Dennis D’Mello. We hope to see you in person and will be available to meet from Tuesday, September 24th to Thursday, September 26th, 2024, at the Exhibition Centre Nuremberg, Germany. Read more

We are extremely happy and proud to announce that our paper based solution, created together with Sandvik Mining and Construction Tools AB and DS Smith, are one of this year’s winners of the Nordic packaging competition ScanStar 2024. Read more

In a world where sustainable packaging serves a functional role, Persson Innovation and Morrisette Packaging embarked on a collaborative journey to redefine the classic shoe box. This “Re-think LAB”-case dives into the innovative partnership that led to the creation of a unique and versatile packaging solution – a way to think outside the shoe box, as it were. Read more

At the beginning of the week, Persson Innovation in Kumla, Sweden, welcomed Karin Johnson municipal councillor of Kumla (M), along with Members of the Swedish Parliament Mats Green (M) and Oskar Svärd (M). They wanted to learn more about Persson Innovation's history, what the company does, and also understand why a global company like Persson Innovation has stayed in the small town of Kumla. Read more

Our current Director of Global Sales has taken on new challenging responsibilities at Persson Innovation, and we are now seeking his successor. We are a modern workplace with short decision-making processes and a strong customer focus. You will be offered a familial work environment combined with an international operation. Read more

Sustainability and practicality all rolled into one, Stick-A-Grip is a sustainable, paper handle that is applied directly to the packaging manually - a whole new way of putting a handle on your packaging that does not require an applicator machine and can be ordered in smaller batches. Read more

Persson Innovation, a global company and market leading manufacturer of sustainable paper handles, has appointed Andreas Carlson, currently the Global Sales Director at Persson Innovation, as their new CEO. Carlson will assume his new role on February 1st. Read more

In the beginning of November 2023, John Lee, Sales Manager in the US and South Korea, and Andreas Carlson, Director of Global Sales, embarked on a significant journey across two prominent universities in the United States - North Carolina State University (NCSU) in Raleigh, North Carolina, and Clemson University in Clemson, South Carolina. Read more

We welcome Bengt-Göran Soting, our new Chief Operating Officer (COO) at Persson Innovation. Bengt-Göran will have the overall responsibility for everything operational, I.e., production, purchasing, logistics, maintenance and associated personnel. Read more

Persson Innovation is attending to PACK EXPO, exited to raise awareness of sustainable and innovative paper handles, to meet their existing customers and the future ones. Read more

Persson Innovation plants approximately 20,000 new trees in the Swedish forests every year—an essential activity that creates the primary ingredient in the company's product range and aligns with its core value of sustainability. Read more

Persson Innovation is looking forward to meeting and greeting the attendees at this years PACK EXPO in Las Vegas, NV. Read more

A warm welcome to Thomas Call, our new Quality Manager at Persson Innovation. Thomas will be responsible for overseeing the company's quality and environmental work. He will also ensure that Persson systematically addresses sustainability issues in all aspects of our operations. To help you get to know Thomas better, we have asked him a few questions. Read more

It has been three years since our bee colleagues moved to our headquarters in Kumla, Sweden. An activity that not only creates incredibly good and locally produced honey; it’s also a valuable activity to promote pollination, preserve biodiversity and contribute to organic farming and sustainable development. Read more

What we as a company have seen and addressed in how we have developed our business over the years, has been the impact of certain global mega-trends and disruptions that have ignited a revolution within the packaging industry. Andreas Carlson, Director of Global Sales at Persson Innovation looks ahead to what is shaping up to be a very interesting year. He has put his thoughts together on how 2023 would look in this article. Read more

We set ourselves annually a few questions internally to reflect on the previous 12 months and how that can help us develop as a company in the years ahead. Andreas Carlson, Director of Global Sales at Persson collated those thoughts and has put them together in this article. Read more

André Carrion joins Persson Innovation as Area Sales Manager and will be responsible to develop our business in South America. Read more

André Carrion recently started working at Persson Innovation as Area Sales Manager in South America. We sat down with André and asked him a few questions to get to know him better. Read the details of our interview below. Read more

PACK EXPO international in Chicago has finally arrived. We took the opportunity to ask Matthew Cassano and John Lee a few questions during the trade show. Read more

Persson Innovation has a strong commitment to supporting its local community, especially when it comes to developing younger talent. That is why it is a matter of course for Persson Innovation to sponsor eleven-year-old Melvin Kalousdian from Örebro, Sweden. Read more

Persson Innovation is exhibiting and attending PACK EXPO International in Chicago, USA a true gathering of the industry where you’ll be able to get up to date with the latest innovative packaging and processing solutions anywhere in the world. Read more

Fachpack, the European trade fair for packaging, processing, and technology has finally arrived. We took the opportunity to ask Andreas Carlson, Director of Global Sales, a few questions. Read more

Handles that upgrade the consumer experience - have your samples arrive in style with our sample box. Read more

Persson Innovation is exhibiting and attending Fachpack this year - the European trade fair for packaging, processing, and technology. Read more

Leave those winter blues far behind now and dive into some of pop’s truest pleasures - kick back, relax and enjoy our “softest” playlist yet. Read more

Persson wants its passion for handles to make a big difference to customer experience. Keep ahead of the competition with the SoftGrip ergonomic design. Product innovation helps CPGs for example to win shelf space, boost customer satisfaction and capture sales growth. It’s time to re-think packaging. Think SoftGrip! Read more

Re-think packaging. Think paper. We are happy to announce our new expansion into South Korea, a market that looks very promising, where we will accelerate our efforts to grow, starting with two new regional appointments. Read more

Matthew Cassano joins Persson Innovation as Key Account Manager North America and will take care of our largest US customers, making sure their needs are met and that their accounts are serviced properly. Read more

Matthew Cassano recently started working at Persson Innovation as the Key Account Manager for the North America region. We sat down with Matthew and asked him a few questions to get to know him better. Read more

Persson Innovation's strong commitment to its local community takes various forms. Now Persson Innovation is stepping in as a sponsor of the Cheerleading team Wildfire, which is part of Cheer Unlimited, the local cheerleading club in Örebro, Sweden. Read more

With so many changes happening in the world we wanted to take a moment to assess what the impact has been from such a tumultuous year on our industry, customers, and the packaging supply chain. We set ourselves a few questions internally to start thinking about what we experienced in 2021 and what the future holds for us in 2022. Read more

Persson Innovation appoints John Lee as Sales Manager, North America Read more

John Lee started working at Persson Innovation on October 2021, as the Sales Manager for the North America region. We sat down with John and asked him a few questions to get to know him better. Read more

Even though it is snowy and cold outside, we are thinking of sunshine and blue skies because we are enjoying the spoils of the Persson honeybees and their hard work over the summer. Read more

Storskogen has as of October 11th acquired Persson Innovation. The company will be part of Storskogen´s business area Industry and the Products segment, for which Fredrik Bergegård is responsible. Read more

Sustainable packaging moves up the agenda for FMCG (Fast-Moving Consumer Goods) companies and retailers acting on packaging waste and the focus of customers on demanding more sutainable options. Read more

We will keep you up to date with our honey bees and our work in terms of sustainability as we continue to focus on the environment. Read more

Consumer pressure has gained momentum, as sustainable packaging moves up the agenda for FMCG (Fast-Moving Consumer Goods) companies and retailers to act on packaging waste. Read more

Re-think packaging. Think sustainability and how Persson is welcoming 80,000 new employees (honey bees). Read more

Re-think packaging. Think sustainability and Paper pops! End customers today are looking for a choice that includes sustainable product packaging, and that's why we think it’s a great time to re-think packaging. Read more

Thinking sustainable packaging doesn’t have to be varying shades of dullness. It can be a world full of fun, color and inspiration. That’s what customers today are looking for, and why we think it’s about time to re-think packaging. Read more

The pace of change for consumer behavior globally has recently seen a massive shift in how they buy and their consumption habits. A change that companies in the booming e-commerce marketplace have had to quickly adapt to, rethinking product, packaging and customer strategies. Read more

Persson Innovation is exhibiting and attending a number of trade shows throughout the USA and Europe in 2021. Read more

The dramatic events of 2020 have reshaped the buying behavior of consumers, forever changed as a consequence of the COVID-19 pandemic. As a result CPG companies have had to appraise their product and packaging strategies to meet these changes. Read more

During the summer, Persson Innovation saw an increase in the sales of handles due to an upswing in the consumption of household goods. The large sales increase was due to strong demand in the markets for detergents and pet products. Read more

Persson Innovation, Inc was scheduled to attend the 2020 PETFOOD Forum tradeshow in Kansas City, MO. We will be participating virtualy amid COVID-19 concerns. Read more

We are saddeded that we will not be exhibiting at the 2020 PACK EXPO Show in Chicago due to the national pandemic. Read more