Global reach. Built on
Swedish know-how.
Persson Innovation is built on a strong Swedish foundation – and decades of global experience pushing one thing forward: the handle.
Today, we help brands and converters move retail away from plastic — with solutions that are simple to use, easy to scale, and built for real-world production.
Not just better handles. A smarter way to make plastic‑free retail happen.
Persson Innovation is built on a strong Swedish foundation – and decades of global experience pushing one thing forward: the handle.
Today, we help brands and converters move retail away from plastic — with solutions that are simple to use, easy to scale, and built for real-world production.
Not just better handles. A smarter way to make plastic‑free retail happen.
We are Persson. Straight out of Kumla.
Persson Innovation was founded in 1982 by Sune Johansson and Olof Persson, establishing a manufacturing facility in Kumla, Sweden. Two years later the company moved to another site and that factory remains in use today.
Everything we develop is done in-house — from handles to applicator systems — with one goal: making it easier to move away from plastic in real production.
We started locally. But today, we work globally — across Europe, the US, Africa and Southeast Asia.
Leading the Way in
Responsible Packaging
”For me, it is important that we continue the innovative development journey that we have already begun, where we continue to strengthen our global market position. We will also continue to set the agenda for a sustainable transition from plastic to paper within the packaging industry. At Persson Innovation, we’re not just about selling handles – we’re about changing the future to its better. By adding a handle to your packaging, you’re not just making your products easier to carry; you’re making a statement about sustainability and responsibility.”
Andreas Carlson, CEO Persson Innovation
Employee story: Tord Lund
About Tord och the role as machine operator
I work as a machine operator at the company and have worked in manufacturing and warehousing all my professional life. To me, a handle is not just a handle, there are an infinite number of variants to work with. There is constant development in terms of materials and design, and right now a large part of our focus is on environmentally friendly material choices.
How would you describe Persson Innovation as a workplace?
I am evolving all the time in a role that has a lot of responsibility, constantly dealing with problems to solve. I am always learning new things about our machines, making my job very exciting and rewarding. As a machine operator, you often work alone on a machine for long periods of time. However, there are times when depending on what orders we currently have, you are working at a different machine every day.
What do you see as the opportunities and challenges ahead for the company?
We constantly strive to deliver customer benefits that differentiate us from our competitors. Behind the scenes there is a lot of work continuously on quality improvment. I thrive at the company and look forward to taking on more opportunities and challenges in the future together with my colleagues.
”We constantly strive to deliver customer benefits that differentiate us from our competitors.”
Tord Lund, Machine OperatorReferences
Persson Innovation’s customers can be found all over the world, in a variety of industries where the common denominator is the need for smart handles that are durable, stylish and customer focused.
Here are the main industries we serve:
We work for a sustainable environment
Persson Innovation has a set of guidelines for our environmental efforts:
- Minimize our usage of raw materials, commodities and energy.
- Meet or exceed the requirements of the laws, regulations and ordinances regarding the environment.
Work preventatively, and strive for continuous improvement in the environmental field. - Strive to constantly work to decrease our use of resources, and the load our production and our products put on the environment and climate.
- When it comes to our use of paper, all our handles are produced only using paper that meets the EC Regulation No. 1935/2004.
- With regards to work environment, we work according to the Swedish
Work Environment Authority´s guidelines, and the company strives to continuously improve the work environment, safety and hygiene in collaboration with our employees. - Increase employee knowledge in environmental issues and actively motivate so that work is performed in an environmentally responsible way.
