Join the paper packaging generation

Plastic since its introduction has played an important job in helping consumers safely use products. Now with increasing public awareness of the impact of packaging waste there is a consumer momentum around demanding sustainable options for packaging.

How Persson is driving paper for packaging as a sustainable option.

From the invention of plastic in the late 1800s to the introduction of the latest innovations in easy to use ketchup sachets, plastics have played an integral part in helping consumers safely and efficiently use different products.

Yet because of its popularity, far too much plastic has ended up in our environment, buried in landfills, burned, or entering our oceans as plastic waste.

Unfortunately, the situation with the COVID-19 pandemic has compounded challenges for those in the packaging industry. Sorting and recycling plants were temporarily closed, trade agreements stalled, a shortage of raw materials because of disrupted supply chains and a lower cost of virgin materials have all incentivized new plastic production.

All of which have had an impact on recycling and the packaging industry supply chain.

Read more about what we saw as the trends and changes in 2020 with the CPG market and packaging.

Packaging trends 2021.

The impact of COVID-19 on customer behavior has been significant and immediate. We have seen a change in the way people live and work, which has had a knock-on effect on their consumption patterns and shopping habits.

The shift in consumer behavior to shop more online has increased the number of e-commerce shipments, presenting a new set of packaging challenges to address. This at a time when there has been heightened concerns from consumers with regards to climate issues and sustainability of materials based on the impact of the products that they consume.

So, packaging has emerged as a possible point of contention as consumers weigh up their choices with regards the environmental impact of the products they buy and the way that they do their shopping.

As a reaction to the pressure on sustainability, FMCG (Fast Moving Consumer Goods) companies and retailers are consciously making bold statements about the environment. In parallel they are aligning their products and packaging with the shift in customer demands for sustainable packaging and responsibly sourced materials.

Customers are reshaping packaging needs.

Along with the search for solutions that can be scaled up, there is growing recognition that addressing the symptoms of plastic waste through just clean-ups will not be sufficient to eradicate the problem.

From a raw materials standpoint, paper is a viable alternative that can help reduce the amount of plastic packaging in circulation around the world.

For example the Swedish pulp and paper manufacturer BillerudKorsnäs asked a panel of more than 3,000 consumers what the most important aspect of packaging development is. The top three answers were:

  1. Reduce food waste
  2. Increase recycling levels
  3. Reduce plastic littering in the oceans

For global brands that focus on reducing or eliminating plastic packaging (including plastic packaging components like handles and hooks) businesses can offer an alternative to satisfy a growing number of sustainability-minded customers.

The BillerudKorsnäs Consumer Panel found that 64% of respondents indicated that they may change a product/brand for another if it clearly provides a more sustainable choice.

The Consumer Panel also found that 72% of respondents were willing to pay more for a product that is packaged in a sustainable way.

According to the HBR NYU Stern’s Center for Sustainable Business completed extensive research into U.S. consumers’ actual purchasing of consumer packaged goods (CPG). They found that products that had a sustainability claim on-pack accounted for 16.6% of the market in 2018, up from 14.3% in 2013, and delivered nearly $114 billion in sales, up 29% from 2013.

Most important, products marketed as sustainable grew 5.6 times faster than those that were not. In more than 90% of the CPG categories, sustainability-marketed products grew faster than their conventional counterparts.

Read more about Persson products

Packaging industry trends.

With the rapid rise in e-commerce transactions, it has placed an intense focus on the packaging of shipments, along with those last-mile-delivery innovations for putting products directly into the hands of consumers.

Requirements for sustainability have risen at each step of the e-commerce value chain with scrutiny by consumers on the products that they buy. Converters are feeling the pressure to be innovative with the materials they use in packaging or what they provide as suggestions to FMCGs.

Request a handle sample.

Implications for the packaging industry.

Preparing to meet these changes in demand requires new ways of thinking about a packaging company’s focus and market proposition.

Two-thirds (67%) of consumers consider it important that the products they buy are in recyclable packaging, and the same percentage consider themselves environmentally aware — the same share as before the pandemic, according to Trivium Packaging’s 2021 Global Buying Green Report.

More than half (54%) take sustainable packaging into consideration when selecting a product. Younger consumers — those 44 years and younger — are leading the charge, with 83% reporting that they are willing to pay more for it, compared to 70% of all consumers.

The report is based on a survey conducted with Boston Consulting Group with 15,000 consumers in Europe, North America, and South America.

Read more about changes in customer behavior with No time to waste, driving change in the packaging supply chain.

Persson Innovation – A global company with strong local roots.

The team at Persson Innovation are dedicated professionals, who with their comprehensive skill-set take on everything from paper handle designs and production to ensuring we keep on top of our sustainability commitments.

Persson’s extensive global experience puts us in a strong position to develop a sustainable paper handle proposition for converters and FMCGs.

We offer alternative materials to plastic and provide packaging concepts that focus on high quality materials and production values.

Read more about How e-commerce companies can differentiate customer experience through packaging.

Re-think packaging. Think EcoGrip!

It’s about time to re-think packaging. It’s time for our 100% Sustainable paper handle: EcoGrip!

  • 100% paper = no need for plastic in packaging
  • Upgrade the customer experience
  • It pops! Can be customized to match your brand’s colors and logotype
  • Environmentally friendly

Request a call back, give us the opportunity to call you back to answer any questions that you may have or request a sample.


News archive

Swedish Politicians Explore Persson Innovation’s Global Success.

At the beginning of the week, Persson Innovation in Kumla, Sweden, welcomed Karin Johnson municipal councillor of Kumla (M), along with Members of the Swedish Parliament Mats Green (M) and Oskar Svärd (M). They wanted to learn more about Persson Innovation's history, what the company does, and also understand why a global company like Persson Innovation has stayed in the small town of Kumla. Read more

Are you our new Director of Global Sales?

Our current Director of Global Sales has taken on new challenging responsibilities at Persson Innovation, and we are now seeking his successor. We are a modern workplace with short decision-making processes and a strong customer focus. You will be offered a familial work environment combined with an international operation. Read more

Re-think packaging. Think smart. Think Stick-A-Grip.

Sustainability and practicality all rolled into one, Stick-A-Grip is a sustainable, paper handle that is applied directly to the packaging manually - a whole new way of putting a handle on your packaging that does not require an applicator machine and can be ordered in smaller batches. Read more

Persson Innovation Appoints Andreas Carlson as New CEO

Persson Innovation, a global company and market leading manufacturer of sustainable paper handles, has appointed Andreas Carlson, currently the Global Sales Director at Persson Innovation, as their new CEO. Carlson will assume his new role on February 1st. Read more

Persson Innovation’s Educational Tour: Promoting Sustainable Packaging Solutions at Leading Universities

In the beginning of November 2023, John Lee, Sales Manager in the US and South Korea, and Andreas Carlson, Director of Global Sales, embarked on a significant journey across two prominent universities in the United States - North Carolina State University (NCSU) in Raleigh, North Carolina, and Clemson University in Clemson, South Carolina. Read more

Meet Bengt-Göran Soting – our new Chief Operating Officer

We welcome Bengt-Göran Soting, our new Chief Operating Officer (COO) at Persson Innovation. Bengt-Göran will have the overall responsibility for everything operational, I.e., production, purchasing, logistics, maintenance and associated personnel. Read more



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