Meet Bengt-Göran Soting – our new Chief Operating Officer

We welcome Bengt-Göran Soting, our new Chief Operating Officer (COO) at Persson Innovation. Bengt-Göran will have the overall responsibility for everything operational, I.e., production, purchasing, logistics, maintenance and associated personnel. As COO your main focus is making sure that all parts of the company work together in the most efficient way. To help you get to know Bengt-Göran better, we have asked him a few questions.

Who is Bengt-Göran Soting?

– I am 49 years old, live in a small town together with my wife and two daughters, close to our head quarter in Kumla. The last ten years I have been Quality & Environment manager at Brightec Production, and before that, I was Production Manager at Bona AB. Beside my family and earlier experiences I enjoy hanging out with friends and cooking, especially food inspired by the Italian kitchen. When I want to refuel and relax, I go to the discgolf course for a couple of rounds, that’s an interest I found during the pandemic Covid-19 – and it is a great way to exercise and socialize.


Why did you want to join Persson Innovation?

­­– I was contacted by a recruiter for this position thru LinkedIn. I enjoyed my role at Brightec but at the same time it was time for a change after ten years in the same company, so I decided to apply. Persson Innovation is a unique company with an outstanding product, market leader but still eager for improvement and innovation.


What are you looking forward to accomplishing as a Chief Operating Officer at Persson Innovation?  

– I am looking forward taking Persson to the next level regarding quality, delivery performance and efficiency. In the future I am looking forward to see a company that has grown with existing customers and new markets. That we still are the number one choice when it comes to handles. When people think of Persson they will think quality, sustainability, and affordable products.


Why do you think it’s important to re-think packaging?

– The plastic industry is the fastest growing source of industrial greenhouse gases in the world. Global society consumes approx. 350million tons of plastic per year, if we can get the market to choose paper handles instead of plastic, we and our customers contribute to a reduced climate footprint.


News archive

Swedish Politicians Explore Persson Innovation’s Global Success.

At the beginning of the week, Persson Innovation in Kumla, Sweden, welcomed Karin Johnson municipal councillor of Kumla (M), along with Members of the Swedish Parliament Mats Green (M) and Oskar Svärd (M). They wanted to learn more about Persson Innovation's history, what the company does, and also understand why a global company like Persson Innovation has stayed in the small town of Kumla. Read more

Are you our new Director of Global Sales?

Our current Director of Global Sales has taken on new challenging responsibilities at Persson Innovation, and we are now seeking his successor. We are a modern workplace with short decision-making processes and a strong customer focus. You will be offered a familial work environment combined with an international operation. Read more

Re-think packaging. Think smart. Think Stick-A-Grip.

Sustainability and practicality all rolled into one, Stick-A-Grip is a sustainable, paper handle that is applied directly to the packaging manually - a whole new way of putting a handle on your packaging that does not require an applicator machine and can be ordered in smaller batches. Read more

Persson Innovation Appoints Andreas Carlson as New CEO

Persson Innovation, a global company and market leading manufacturer of sustainable paper handles, has appointed Andreas Carlson, currently the Global Sales Director at Persson Innovation, as their new CEO. Carlson will assume his new role on February 1st. Read more

Persson Innovation’s Educational Tour: Promoting Sustainable Packaging Solutions at Leading Universities

In the beginning of November 2023, John Lee, Sales Manager in the US and South Korea, and Andreas Carlson, Director of Global Sales, embarked on a significant journey across two prominent universities in the United States - North Carolina State University (NCSU) in Raleigh, North Carolina, and Clemson University in Clemson, South Carolina. Read more

PACK EXPO – we are here!

Persson Innovation is attending to PACK EXPO, exited to raise awareness of sustainable and innovative paper handles, to meet their existing customers and the future ones. Read more



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