Matthew Cassano recently started working at Persson Innovation as the Key Account Manager for the North America region. We sat down with Matthew and asked him a few questions to get to know him better. Read the details of our interview below.
Who is Matthew Cassano?
My name is Matthew Cassano. I live in a town outside of Philadelphia called Cherry Hill with my wife and three children.
I grew up in the packaging industry. From the time I was 13 I was already folding boxes in my family’s converting business in southern New Jersey. Most recently I’ve been selling corrugated boxes, folding cartons, and pressure sensitive labels.
What will your responsibilities be as Key Account Manager?
My responsibilities as Key Account Manager will be to take care of our largest US customers, making sure their needs are met and that their accounts are serviced properly.
The best part of my job is seeing the solutions that I propose to my clients on the shelves of the stores I visit and at my doorstep when an order arrives from Amazon. Also bringing packaging samples home to my children is fun as well.
Why did you want to join Persson Innovation?
I wanted to join Persson Innovation because I believed in the product. It’s simple, it’s effective, it has a sustainability component and I love the fact that it enhances the end-customer experience of the product as well.
I’m looking forward to getting to know the rest of the team. Also catching up with our key accounts and understanding the status of our relationship today and how it can be developed over the next six months.
Why is it important to rethink packaging?
It’s very important to rethink packaging because of the increasingly important role that packaging plays in the marketplace. To the individual, to the products and to the planet.
I think there’s a lot of growth ahead for this company and I’m looking forward to making Person Innovation a household name. I’m very much looking forward to the journey ahead.
Leave those winter blues far behind now and dive into some of pop’s truest pleasures - kick back, relax and enjoy our “softest” playlist yet. Read more
Persson wants its passion for handles to make a big difference to customer experience. Keep ahead of the competition with the SoftGrip ergonomic design. Product innovation helps CPGs for example to win shelf space, boost customer satisfaction and capture sales growth. It’s time to re-think packaging. Think SoftGrip! Read more
Re-think packaging. Think paper. We are happy to announce our new expansion into South Korea, a market that looks very promising, where we will accelerate our efforts to grow, starting with two new regional appointments. Read more
Matthew Cassano joins Persson Innovation as Key Account Manager North America and will take care of our largest US customers, making sure their needs are met and that their accounts are serviced properly. Read more
Persson Innovation's strong commitment to its local community takes various forms. Now Persson Innovation is stepping in as a sponsor of the Cheerleading team Wildfire, which is part of Cheer Unlimited, the local cheerleading club in Örebro, Sweden. Read more
With so many changes happening in the world we wanted to take a moment to assess what the impact has been from such a tumultuous year on our industry, customers, and the packaging supply chain. We set ourselves a few questions internally to start thinking about what we experienced in 2021 and what the future holds for us in 2022. Read more