Meet Us at Packaging Innovations & Empack Birmingham 2026 – Shaping the Future of Packaging

The packaging industry is evolving faster than ever—are you ready to see what’s next?

This February, the UK’s leading packaging and processing event, Packaging Innovations & Empack Birmingham 2026, brings together cutting‑edge technology, forward‑thinking sustainability, and the industry’s most influential innovators. For the first time, we will be part of the event. Meet us on 11–12 February at the NEC Birmingham as we showcase solutions that are reshaping the future of modern packaging.

“The packaging market in the UK is vast, and sustainability remains high on the agenda. We are confident that there are many new partnerships to be forged, and we look forward to deepening our understanding of the UK packaging landscape while building connections that help more companies discover the advantages of paper handles,” says Dennis D’Mello, Director of Global Sales.

One of the most influential developments shaping today’s industry is the introduction of the PPWR, bringing both challenges and opportunities across Europe. As a company focused on replacing plastic with fiber-based alternatives, we see significant potential in this transition. At the same time, rising fiber prices continue to pose challenges for the fiber-based segment, highlighting the importance of efficient, well‑designed material choices.

Why Empack Matters

Packaging Innovations & Empack is where the next generation of packaging takes shape. With more than 450 suppliers, 7,400 industry professionals, and 80 expert speakers, it stands as one of the most dynamic hubs for innovation in the UK. For Persson Innovation, the event offers a unique opportunity to present our latest developments in sustainable paper handles and to engage directly with decision‑makers across FMCG, food and beverage, pharmaceuticals, e‑commerce, and beyond.

Meet Our Team and Discover Our Paper Handle Innovations

Stop by and say hello from Wednesday, 11 February to Thursday, 12 February at stand A50. Meet Dennis D’Melloand our team to explore our 100% paper handles—an eco‑friendly choice that delivers comfort without compromise. Designed for a secure, pleasant grip, they offer the perfect balance of practicality and style.

We always take the time to understand our customers’ needs and recommend the handle that best suits their project. Interest in our EcoGrip has grown rapidly across Europe in recent months, and we anticipate it will be a key topic during the event. Our team is ready to demonstrate how EcoGrip can enhance both sustainability and user experience in modern packaging solutions.

“Our products make packaging easier and safer to handle, reducing the risk of damage to both the contents and the user. By enabling fully fiber-based packaging solutions—from the carton to the handle—we help customers simplify recycling and lower their CO₂ footprint. We look forward to meeting everyone interested in giving their packaging a sustainable upgrade, whether that means adding a handle for the first time or replacing a plastic one,” says Dennis D’Mello.

As the market leader in fiber-based carrying handles, we look forward to demonstrating the full range of benefits our products provide and how they can strengthen both functionality and sustainability across diverse packaging applications.

Try It for Yourself!

Not sure which handle option best suits your product? Request a Persson Innovation Sample Box to experience the quality and versatility of our solutions firsthand—delivered straight to your door.

Learn more about Packaging Innovations and Empack Birmingham 2026 here!