Persson Innovation's strong commitment to its local community takes various forms. Now Persson Innovation is stepping in as a sponsor of the Cheerleading team Wildfire, which is part of Cheer Unlimited, the local cheerleading club in Örebro, Sweden.
Wildfire, which is a “stunt group”, consists of five girls who perform acrobatic stunts and perform throws with each other up in the air. They won a major Nordic competition at the end of 2021, and have therefore been invited to an international competition in Orlando, FL, USA. Persson Innovation’s support for the team is to enable the trip to the USA.
– We think it feels extremely good to be able to support the local sports life, and not least girls’ sports in particular, which we know is often neglected in form of financial support to enable better conditions for practice and performance. A strong local commitment is important to us, and here we also see a natural connection between this and our business since our support means that we contribute to connecting these girls from Sweden with the USA, which is our largest market. A big congratulations to Wildfire – and we wish them great luck in the competition, says Andreas Carlson, Director of Global Sales.
This is Wildfire:
Hilda Eklund, 17
Emmy Söderlund, 17
Leia Hjelm, 15
Thea Fyrhammar, 16
Jill Carlson, 16
Matthew Cassano joins Persson Innovation as Key Account Manager North America and will take care of our largest US customers, making sure their needs are met and that their accounts are serviced properly. Read more
Matthew Cassano recently started working at Persson Innovation as the Key Account Manager for the North America region. We sat down with Matthew and asked him a few questions to get to know him better. Read more
With so many changes happening in the world we wanted to take a moment to assess what the impact has been from such a tumultuous year on our industry, customers, and the packaging supply chain. We set ourselves a few questions internally to start thinking about what we experienced in 2021 and what the future holds for us in 2022. Read more
Persson Innovation appoints John Lee as Sales Manager, North America Read more
John Lee started working at Persson Innovation on October 2021, as the Sales Manager for the North America region. We sat down with John and asked him a few questions to get to know him better. Read more