Seeing is believing – product innovation

What we have realized after 40 years’ experience in the packaging business is that when it comes to product packaging, what’s on the outside can be just as important as what’s on the inside. Essentially, an effective packaging solution sets out to safeguard a product and at the same time facilitate a positive product experience. So, as end consumers have over the last few years shifted their buying behavior and habits, it has meant that handles have also had to evolve.

Have your samples arrive in style with our sample box.

We know from our experience that brand owners are continually looking to use packaging to enhance and differentiate their product. Tapping into the demand for sustainable packaging materials or adapting existing packaging to improve the overall product experience and impact. The team at Persson Innovation are dedicated professionals with extensive global experience that puts us in a strong position to develop a sustainable paper handle proposition for converters and FMCGs.

EcoGrip has been created as the natural choice in more ways than one – made from 100% paper it is better for the environment and its design means that it is comfy to grip and complements packaging.

Product innovation helps CPGs for example to win shelf space, boost customer satisfaction and deliver sales growth. So, with Persson Innovation re-think your approach to packaging design. With SoftGrip, an ergonomic grip means convenience and comfort adding a “premium” feel to your overall product experience.

Our R & D efforts have resulted in HeavyGrip, a reinforced heavy lifting handle tested for both function and strength for lifting or holding heavier products. Aimed at helping CPGs win shelf space, boost customer satisfaction and capture sales growth by standing out.

And if you have not made up your mind which of our growing handle range you would like to see, request the Persson Innovation sample box and have your samples arrive in style.

Contact us if you have a question or want to book a call back order a sample box.


News archive

Fachpack 2022 is finally here

Fachpack, the European trade fair for packaging, processing, and technology has finally arrived. We took the opportunity to ask Andreas Carlson, Director of Global Sales, a few questions. Read more

FACHPACK 2022 – “Transition in Packaging”

Persson Innovation is exhibiting and attending Fachpack this year - the European trade fair for packaging, processing, and technology. Read more

The time is right for that soft summer feeling!

Leave those winter blues far behind now and dive into some of pop’s truest pleasures - kick back, relax and enjoy our “softest” playlist yet. Read more

It’s time to re-think packaging. Think SoftGrip!

Persson wants its passion for handles to make a big difference to customer experience. Keep ahead of the competition with the SoftGrip ergonomic design. Product innovation helps CPGs for example to win shelf space, boost customer satisfaction and capture sales growth. It’s time to re-think packaging. Think SoftGrip! Read more

Newly appointed team to grow sales and awareness of the Persson brand in South Korea

Re-think packaging. Think paper. We are happy to announce our new expansion into South Korea, a market that looks very promising, where we will accelerate our efforts to grow, starting with two new regional appointments. Read more

Persson Innovation appoints Matthew Cassano as Key Account Manager, North America

Matthew Cassano joins Persson Innovation as Key Account Manager North America and will take care of our largest US customers, making sure their needs are met and that their accounts are serviced properly. Read more



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