Seeing is believing – product innovation

What we have realized after 40 years’ experience in the packaging business is that when it comes to product packaging, what’s on the outside can be just as important as what’s on the inside. Essentially, an effective packaging solution sets out to safeguard a product and at the same time facilitate a positive product experience. So, as end consumers have over the last few years shifted their buying behavior and habits, it has meant that handles have also had to evolve.

Have your samples arrive in style with our sample box.

We know from our experience that brand owners are continually looking to use packaging to enhance and differentiate their product. Tapping into the demand for sustainable packaging materials or adapting existing packaging to improve the overall product experience and impact. The team at Persson Innovation are dedicated professionals with extensive global experience that puts us in a strong position to develop a sustainable paper handle proposition for converters and FMCGs.

EcoGrip has been created as the natural choice in more ways than one – made from 100% paper it is better for the environment and its design means that it is comfy to grip and complements packaging.

Product innovation helps CPGs for example to win shelf space, boost customer satisfaction and deliver sales growth. So, with Persson Innovation re-think your approach to packaging design. With SoftGrip, an ergonomic grip means convenience and comfort adding a “premium” feel to your overall product experience.

Our R & D efforts have resulted in HeavyGrip, a reinforced heavy lifting handle tested for both function and strength for lifting or holding heavier products. Aimed at helping CPGs win shelf space, boost customer satisfaction and capture sales growth by standing out.

And if you have not made up your mind which of our growing handle range you would like to see, request the Persson Innovation sample box and have your samples arrive in style.

Contact us if you have a question or want to book a call back order a sample box.


News archive

Re-think packaging. Think smart. Think Stick-A-Grip.

Sustainability and practicality all rolled into one, Stick-A-Grip is a sustainable, paper handle that is applied directly to the packaging manually - a whole new way of putting a handle on your packaging that does not require an applicator machine and can be ordered in smaller batches. Read more

Persson Innovation Appoints Andreas Carlson as New CEO

Persson Innovation, a global company and market leading manufacturer of sustainable paper handles, has appointed Andreas Carlson, currently the Global Sales Director at Persson Innovation, as their new CEO. Carlson will assume his new role on February 1st. Read more

Persson Innovation’s Educational Tour: Promoting Sustainable Packaging Solutions at Leading Universities

In the beginning of November 2023, John Lee, Sales Manager in the US and South Korea, and Andreas Carlson, Director of Global Sales, embarked on a significant journey across two prominent universities in the United States - North Carolina State University (NCSU) in Raleigh, North Carolina, and Clemson University in Clemson, South Carolina. Read more

Meet Bengt-Göran Soting – our new Chief Operating Officer

We welcome Bengt-Göran Soting, our new Chief Operating Officer (COO) at Persson Innovation. Bengt-Göran will have the overall responsibility for everything operational, I.e., production, purchasing, logistics, maintenance and associated personnel. Read more

PACK EXPO – we are here!

Persson Innovation is attending to PACK EXPO, exited to raise awareness of sustainable and innovative paper handles, to meet their existing customers and the future ones. Read more

Sustaining swedish forests and inspiring sustainable packaging

Persson Innovation plants approximately 20,000 new trees in the Swedish forests every year—an essential activity that creates the primary ingredient in the company's product range and aligns with its core value of sustainability. Read more



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