Strengthening Our Organization With Two New Key Roles

In recent years the customer base has expanded, and the number and scope of projects have increased. To keep pace with both the tempo and the requirements, Persson Innovation is consolidating responsibilities that were previously spread across several functions. The result is two clearly defined roles. CEO Andreas Carlson frames the initiative:

“We are in a phase where both demand and the complexity of our assignments are increasing. To continue delivering with high quality while creating room for growth, we needed to strengthen the organization in two key areas: customer-facing support and structured project and production management.”

New roles that enable a more cohesive and scalable way of working

Stepping In as Customer Support Agent, Katarina Furst brings experience from customer‑facing work and administration, together with a solution‑oriented way of working. Her structured approach supports a more systematic customer dialogue – making it easier to identify needs early, address them proactively and bring insights back into the organization.

Joakim Björkegren, new Head of Production and Projects, becomes a key piece in creating structure and stability as both volume and complexity grow. With a background as Director of Projects and Development, his remit across planning, prioritization, and follow-up lays the foundation for better use of resources, clearer processes, and a long-term view on capacity.

Together, the roles enable a more cohesive and scalable way of working. Bringing customer support together under a dedicated function enables faster responses, clearer dialogue, and better forward planning in day-to-day customer matters, while the production and project function brings order and clarity to internal flows.

“Katarina’s ability to bring clarity to the customer dialogue and Joakim’s structured approach to production and projects make us better prepared for the next step in our development. They complement the organization in ways that are felt both day to day and in our long-term work. The result is better prioritization, stronger customer experiences, and a more scalable organization,” says Andreas Carlson.

 

 

Joakim Björkegren – Head of Production and Projects

Background: Most recently at Nolato as Director of Projects and Development. Responsible for developing products and production methods for electrically conductive silicone solutions in high-frequency applications in the electronics industry.

Responsibilities: Overall planning, prioritization, and follow-up across projects and production flows. Focus on optimizing processes, strengthening quality, scaling capacity, and translating strategic goals into practical work.

Joakim on his new role:

“I look forward to further developing our production flows and building structures that allow us to grow in a sustainable and efficient way. My motivation is to translate technology and innovation into stable processes that endure over time – in terms of both quality and environmental impact.”

Katarina Furst – Customer Support Agent

Background: Experience from working and living in several countries before settling in Örebro. Her broad international background has strengthened her ability to adapt quickly, communicate clearly, and create structure in complex workflows – skills that support both customer relationships and daily operations.

Responsibilities: Acts as the link between customers, production, sales, and logistics – ensuring smooth daily flows and clear communication. Often the first point of contact for customers, with a strong focus on building trust and long‑term relationships.

Katarina on her new role:

“I’m excited to contribute to improving our daily workflows together with the team – small changes can make a big impact. In customer support, sustainability is about practical decisions that create a smooth experience for the customer while helping us work smarter as a team.”