The Applicator

This February, the UK’s leading packaging and processing event, Packaging Innovations & Empack Birmingham 2026, brings together cutting‑edge technology, forward‑thinking sustainability, and the industry’s most influential innovators. For the first time, we will be part of the event. Meet us on 11–12 February at the NEC Birmingham as we showcase solutions that are reshaping the future of modern packaging. Read more

Environmental responsibility is all about the big picture. But your sustainability storytelling isn’t – it’s about every detail. To tell your sustainability story you need to look at how your customers interact with your product and it’s packaging. What are you really putting in your customer’s hands? Read more

We’re excited to welcome back John Lee to Persson Innovation, now in the role of Country Manager for North America. With a strong background in packaging and a passion for sustainability, John returns to lead the continued growth of Persson’s presence in the North American market. Read more

At Persson Innovation, we don’t just handle products – we handle responsibility. For example, community engagement isn’t an extra, it’s part of who we are and how we think – both when we develop products and when we choose what we want to be part of outside of work. Read more

At Persson Innovation, quality and sustainability go hand in hand. At the center of this mission is Thomas Call, the company’s Quality and Development Manager. With a passion for continuous improvement and a strong commitment to environmental responsibility, Thomas plays a key role, together with the team at Persson, in shaping the future of packaging—one handle at a time. Read more

At Persson Innovation, the Nordic forests is more than just a raw material – it’s part of who we are. It provides the foundation for our products, fuels our innovation, and shapes our commitment to sustainability. Read more