The time is right for that soft summer feeling!

Leave those winter blues far behind now and dive into some of pop’s truest pleasures - kick back, relax and enjoy our “softest” playlist yet.

Re-think packaging. Think SoftGrip. Our softest handle yet!

As always, the team at Persson have been busy curating a list of their very favorite soft tunes, gentle melodies to get you into the mood for the summer months. Blue skies, cotton-candy clouds and the sound of the waves breaking on that idyllic beach.

So, turn the lights down low, draw the curtains and let yourself relax into a sea of softness as you listen to our Spotify list celebrating the best in soft music. A wide and varied range of tunes we dedicate to softness, where we have tried to find something that can be enjoyed by anybody, anywhere.

 Our softest playlist yet … jump in and enjoy!

SoftGrip – Putting the customer experience first!

What’s on the outside can be just as important as what’s on the inside. So, Re-think your attitude to paper with an innovative approach to packaging design. With SoftGrip, an ergonomic grip means convenience and comfort adding a “premium” feel to your overall product experience.

So, Think Premium! Think SoftGrip. Check out our re-think packaging video below – we want to get you into the mood to start celebrating summer!



News archive

Persson Innovation’s Educational Tour: Promoting Sustainable Packaging Solutions at Leading Universities

In the beginning of November 2023, John Lee, Sales Manager in the US and South Korea, and Andreas Carlson, Director of Global Sales, embarked on a significant journey across two prominent universities in the United States - North Carolina State University (NCSU) in Raleigh, North Carolina, and Clemson University in Clemson, South Carolina. Read more

Meet Bengt-Göran Soting – our new Chief Operating Officer

We welcome Bengt-Göran Soting, our new Chief Operating Officer (COO) at Persson Innovation. Bengt-Göran will have the overall responsibility for everything operational, I.e., production, purchasing, logistics, maintenance and associated personnel. Read more

PACK EXPO – we are here!

Persson Innovation is attending to PACK EXPO, exited to raise awareness of sustainable and innovative paper handles, to meet their existing customers and the future ones. Read more

Sustaining swedish forests and inspiring sustainable packaging

Persson Innovation plants approximately 20,000 new trees in the Swedish forests every year—an essential activity that creates the primary ingredient in the company's product range and aligns with its core value of sustainability. Read more

PACK EXPO Las Vegas, September 11 – 13, 2023

Persson Innovation is looking forward to meeting and greeting the attendees at this years PACK EXPO in Las Vegas, NV. Read more

Meet Thomas Call – our new Quality Manager

A warm welcome to Thomas Call, our new Quality Manager at Persson Innovation. Thomas will be responsible for overseeing the company's quality and environmental work. He will also ensure that Persson systematically addresses sustainability issues in all aspects of our operations. To help you get to know Thomas better, we have asked him a few questions. Read more



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