News
The time is right for that soft summer feeling!
Leave those winter blues far behind now and dive into some of pop’s truest pleasures - kick back, relax and enjoy our “softest” playlist yet.
As always, the team at Persson have been busy curating a list of their very favorite soft tunes, gentle melodies to get you into the mood for the summer months. Blue skies, cotton-candy clouds and the sound of the waves breaking on that idyllic beach.
So, turn the lights down low, draw the curtains and let yourself relax into a sea of softness as you listen to our Spotify list celebrating the best in soft music. A wide and varied range of tunes we dedicate to softness, where we have tried to find something that can be enjoyed by anybody, anywhere.
Our softest playlist yet … jump in and enjoy!
SoftGrip – Putting the customer experience first!
What’s on the outside can be just as important as what’s on the inside. So, Re-think your attitude to paper with an innovative approach to packaging design. With SoftGrip, an ergonomic grip means convenience and comfort adding a “premium” feel to your overall product experience.
So, Think Premium! Think SoftGrip. Check out our re-think packaging video below – we want to get you into the mood to start celebrating summer!
Share
News archive
John Returns to Persson Innovation – Now Leading Growth in North America
We’re excited to welcome back John Lee to Persson Innovation, now in the role of Country Manager for North America. With a strong background in packaging and a passion for sustainability, John returns to lead the continued growth of Persson’s presence in the North American market. Read more
Supporting where we stand – and where we believe it makes a difference
At Persson Innovation, we don’t just handle products – we handle responsibility. For example, community engagement isn’t an extra, it’s part of who we are and how we think – both when we develop products and when we choose what we want to be part of outside of work. Read more
Two Years in at Persson Innovation: Thomas Call Champions Quality and Sustainability
At Persson Innovation, quality and sustainability go hand in hand. At the center of this mission is Thomas Call, the company’s Quality and Development Manager. With a passion for continuous improvement and a strong commitment to environmental responsibility, Thomas plays a key role, together with the team at Persson, in shaping the future of packaging—one handle at a time. Read more
The Nordic forest – Our Pride And Our Future
At Persson Innovation, the Nordic forests is more than just a raw material – it’s part of who we are. It provides the foundation for our products, fuels our innovation, and shapes our commitment to sustainability. Read more
A Roadmap For 2025 And Looking Back at 2024
Andreas Carlson, CEO of Persson Innovation and Dennis D’mello, Director of Global Sales at Persson Innovation came together to share their thoughts about what happened in 2024 and creating a roadmap for Persson’s success in 2025 in this article. Read more
From Kumla to The World: A Global Company with Strong Local Roots
Nestled in the Swedish town of Kumla, just outside Örebro, lies the heart of our company, where we blend a global vision with deep local roots. At Persson Innovation, we are pioneers in sustainable packaging, producing recyclable paper handles designed to replace plastic. While our products reach customers across continents, we remain proudly anchored in our hometown. Read more